CLIENT Volvo Trucks
Let the truck talk
Sometimes you just have to let your product run free. We chased after Volvo’s new model truck, working with the Swedish creative team as we shot the truck doing what it did best en route between Brisbane, Mt Isa and Darwin. The resulting product launch film, co- produced by Company dee, was part of a successful launch package delivered to Volvo dealers worldwide.
These production stills taken by Häken Ludwigson are now in a commemorative coffee table book given to the worldwide dealer network.
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