CLIENT RJ Reynolds
Freshening up
A wise, tough audience for yet another line extension launch tests the creativity and vigour of most. Add in the challenge of communicating in three Asian languages and the complexity of a fully-produced roadshow, pulled together in Australia as a complete travelling package. No sweat for Company dee. We worked with our Hong Kong-based client to develop and realise a fresh concept, which took flight through our customised production, direction, technical staging and roadshow logistics.
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