CLIENT Red Bull/Cadbury Schweppes
Making the pieces fit
Combining two very different organisational cultures to produce a strong and effective sales and distribution unit—or how to make big, steady and successful work in tandem with growing, maverick and successful. The answer was an out-of-the-box roadshow, with video teasers, executive scripts and full professional staging produced by Company dee. One hour in four cities with conference-weary audiences added pressure, but failed to dent the enthusiasm of the audience for this unique and critical communication.
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